Growth gets messy when everyone owns a piece of it.

We help founders and growth leaders turn that complexity into one PLG motion.

Built for teams with something worth growing.

Infinite Loops works with founders, C-level leaders and Growth teams at mobile subscription startups and scale-ups.

You don’t need everything perfectly set up. You need enough traction and signal to know there’s more growth inside the product.

Best fit when you already have:

  • users and product traction
  • a subscription or monetisation model
  • Product, Data and Engineering capacity
  • enough behavioural data to learn from

Experience from inside the tech industry.

The experience behind Infinite Loops spans more than 15 years across tech and digital growth, including Yahoo, Automattic, Boards and ORTH.

We work with the stack you already have, or help you build what’s missing.

Our experience covers:

  • mobile apps, SaaS and AI
  • B2C, B2B, PLG and sales-led growth
  • acquisition, activation, retention and monetisation
  • 15+ years working remotely across distributed teams

Show us where growth feels stuck.

We’ll help you work out where the opportunity is and what it takes to move it.

Let’s talk